Field notes

Instagram trial reels: what they are and how to schedule one A trial reel is shown to people who do not follow you first. Here is when that helps, and how to set one up ahead of time. 5 min read How to upload video to Instagram, TikTok and YouTube without losing quality Every platform re-encodes what you send it. You cannot stop that, but you can stop making it worse before it starts. 6 min read How to post one video to Reels, TikTok, Shorts and LinkedIn without it looking reposted The same piece can go everywhere. What gives it away as a repost is almost never the video itself. 6 min read How to make a LinkedIn PDF carousel people actually page through A document post is a small book in the feed. The same rules apply: a cover, one idea a page, and a reason to turn. 5 min read How to plan a month of posts in one afternoon Posting every day is a lot easier when you only decide once. A way to plan, write and schedule four weeks in a single sitting. 7 min read How to schedule a YouTube video with its thumbnail and publish time Upload early, publish on time, and have the right thumbnail on it from the first second it is public. 5 min read The caption checklist: what to read before anything goes out The most common posting mistakes are not in the video. They are in the words around it, and they take ten seconds to catch. 4 min read How to post a TikTok photo carousel TikTok is not only video. A set of still images, swiped one by one, often travels further than a cut of the same pictures. 4 min read When is the best time to post? How to find your own answer Published lists of the best hours describe somebody else's audience. Your own numbers answer the question in a few weeks. 5 min read Instagram carousel size: the dimensions and settings that look right The first picture decides the shape of every picture after it. Get that one right and the rest follows. 4 min read How a small studio can run its social posting without a social media manager Five people, several brands, one schedule. Who posts what, who approves it, and how nothing goes out by accident. 6 min read