How to plan a month of posts in one afternoon
Posting every day is a lot easier when you only decide once. A way to plan, write and schedule four weeks in a single sitting.
The hard part of posting regularly is not the posting. It is deciding, every day, what goes out, writing about it, finding the file and remembering to do it. Do the deciding once a month and the rest takes care of itself.
This takes about four hours. It works best with a calendar on paper or a screen, the work you have already made, and nothing else open.
1. List what you have (45 minutes)
Go through finished work, work in progress and anything you have been meaning to show. Write each piece on its own line: a project, a detail of a project, a process shot, an opinion you hold, a question people ask you. Most people find they have more than a month's worth already.
2. Choose three kinds of post (15 minutes)
Pick three kinds you want to repeat, for example finished work, how it was made, and what you think about the field. Three is enough to vary a week and few enough that your audience learns what to expect. Mark each line on your list with its kind.
3. Lay out the month (30 minutes)
- Decide how often, honestly. Three good posts a week beat seven rushed ones.
- Fill the calendar from the list, rotating the three kinds so no two neighbours are the same.
- Put the strongest piece where you have the most time to reply to comments.
- Leave two days empty. Something will happen this month you will want to post about.
4. Write every caption in one pass (90 minutes)
Writing thirty captions in a row is faster than writing one thirty times, because you stay in the same voice. Write the first line of each, then go back and finish them. Then write the platform versions: shorter for TikTok, a title for Shorts, a paragraph for LinkedIn.
5. Gather the files (30 minutes)
Export everything you need, at each platform's shape, into one folder for the month. Give the files plain names you can find. Just check those names never end up in the captions, which is where file names most often leak into posts.
6. Schedule all of it (30 minutes, or one request)
Schedule the month in one sitting. With Listo, that can be one request to your agent: Here is November. Schedule each of these on the day and time next to it, on the platforms listed, with the captions in the document. The agent checks every caption, uploads each file once and fills the month. You see it on one page, day by day.
Then leave it alone
Look at the schedule once a week, move what needs moving and use the two empty days. The rest of the month is for making the next one.
