How a small studio can run its social posting without a social media manager
Five people, several brands, one schedule. Who posts what, who approves it, and how nothing goes out by accident.
Small studios usually post in one of two ways: one person does all of it when they have time, or everyone posts their own work whenever they remember. The first burns out the person; the second produces a feed nobody planned. A light system in between works better, and it does not need a social media manager.
One schedule everyone can see
Put every planned post, for the studio and for each person posting on its behalf, on one schedule. Seeing the whole month at once is what stops three launches landing on the same Tuesday and nothing for two weeks after.
Clear owners
- Each post has one owner, who makes it and writes it.
- One person reviews, usually whoever cares most about how the studio comes across. Not a committee.
- Each account has one place it is connected, so nobody shares passwords in a chat.
Approval before anything goes out
The single most useful rule: nothing posts until someone other than its author has said yes. It catches the client name that should not be public yet, the caption with a file name in it, the picture under embargo. It takes a minute per post if the review happens on the schedule itself rather than in a separate thread.
A rhythm, not a rush
Plan the month in one sitting, as a team, an hour at the start of the month. Leave room for what happens in between. Then look at the schedule once a week, together, for five minutes.
Let the agent do the uploading
Once the decisions are made, uploading four versions of every post to four platforms is the part nobody should be doing by hand. Listo's Studio plan gives up to five people or brands one shared schedule, with approval before anything posts. Each person can ask their own agent to schedule their posts; they wait for approval and then go out at their minute, on every platform, without anyone at a desk.
